Info for Consumer Behaviour students

Info from Tim Clapham:

Essay Deadline and Case Study Preparation Week 7

As agreed the first essay is due in week 10 and the second essay on the day of the final examination.

For next week (week 7) please read the following case studies in 'Consumer Behaviour ' by Solomon et al
Case Study 2 'Should I or Shouldn't I' pages 242-245 This covers motivational conflict
Case Study 3 'Prams are not just for babies' pages246 - 247 This covers Symbolic Self Completion Theory and the Symbolic Interaction Perspective